Improving your fundraising - Truth in Giving
I get a regular email from HBS Working Knowledge, and today's email had a very interesting article in it. The article was called Trusth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor. Professor Felix Oberholzer-Gee is doing research with Christina Fong to study whether people give more when they understand the plight of the person they are giving to. They try to answer the questions about how giving changes based on the context of the group being helped. Would you give more or less money to individuals who are poor because of circumstances they control (gambling or drug problems) or circumstances out of their control (children or economically devistated region). His research is interesting.
Here is a link to the absract. The paper brings up some interesting key concepts:
- It is important to produce credible signals about deservedness that are hard to ignore.
- A group of donors are willing to invest resources to better match their preferences.
- Making a good case about a deserving person leads to increased donations to the poor.
A Balanced Scorecard is just the logic model that will meet their needs. Show how investing in capacity will improve program execution and thus meet particular constituent needs to deliver on the overall impact of the mission. That is exactly what a Balanced Scorecard does. Put measures behind this logic model and you can begin to drive behavior within your nonprofit to achieve results. The measures can be communicated to your board and donors to demonstrate outcomes and impact.
Of course, from the second bullet, we can see that some donors might be willing to pay a nonprofit to build this logic model to show how they are serving a "deserving" constituency. Well, I think you will enjoy the article and the other findings are very interesting as well. Tell me what you think.
June 2021
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 |
Monthly Archive
June 2014 (1)
May 2014 (2)
March 2014 (1)
February 2014 (2)
January 2014 (1)
December 2013 (1)
October 2013 (2)
September 2013 (1)
July 2013 (2)
June 2013 (2)
April 2013 (1)
March 2013 (3)
February 2013 (4)
January 2013 (7)
December 2012 (4)
November 2012 (8)
October 2012 (9)
September 2012 (5)
August 2012 (6)
July 2012 (5)
June 2012 (7)
May 2012 (8)
April 2012 (5)
March 2012 (5)
February 2012 (6)
January 2012 (6)
December 2011 (7)
November 2011 (9)
October 2011 (9)
September 2011 (2)
August 2011 (8)
July 2011 (6)
June 2011 (8)
May 2011 (12)
April 2011 (5)
March 2011 (1)
February 2011 (2)
January 2011 (4)
December 2010 (6)
November 2010 (3)
October 2010 (5)
September 2010 (4)
August 2010 (3)
July 2010 (2)
June 2010 (1)
May 2010 (2)
April 2010 (1)
March 2010 (3)
January 2010 (4)
December 2009 (1)
November 2009 (1)
October 2009 (1)
September 2009 (3)
August 2009 (2)
July 2009 (3)
June 2009 (3)
May 2009 (6)
April 2009 (5)
March 2009 (3)
February 2009 (2)
January 2009 (2)
December 2008 (2)
November 2008 (2)
October 2008 (4)
September 2008 (6)
August 2008 (5)
July 2008 (4)
June 2008 (9)
May 2008 (5)
April 2008 (6)
March 2008 (8)
Follow